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How to Create a Game Trailer That Makes Gamers Stop and Watch

James Hogan
James Hogan Originally published May 26, 25, updated Jun 18, 25

In 2025.killer game trailer can be the difference between a quick scroll and a full-on wishlist add. Just look at how the GTA 6 trailer broke the internet. Within seconds, the hype was real, the memes were flowing, and everyone was talking. That's the power of a well-crafted trailer. It grabs attention, builds hype, and gets players genuinely excited.

And so you should know, that learning how to make video game trailers that spark that kind of buzz isn't just for big studios anymore. With the right video game trailer maker and some creative energy, you can turn your gameplay into a cinematic moment that players won't scroll past.

watching epic video game trailer
In this article

Part 1. Get to Know the Different Types of Game Trailers

Before learning how to create a game trailer, let's take a quick pit stop. You can't pick the right style if you don't even know what's out there. Game trailers come in all shapes and vibes, each with its own way of showing off your gameplay. Learning the different types will help you choose the one that fits your game best.

So, let's take a look and break down the different types of game trailers you can create using any good game trailer creator:

different types of video game trailers

Teaser Trailers: These are short and mysterious. Just enough to spark curiosity without giving away too much. Think of the first teaser from an indie game called Inside that dropped a haunting vibe and left everyone wanting more.

Gameplay Trailers: This one gets straight to the action. It shows how the game looks and feels when you're actually playing. Think of Elden Ring showing off its epic boss fights and open-world exploration.

Cinematic Trailers: These trailers are all about storytelling. Expect dramatic music, stunning visuals, and emotional punches. Red Dead Redemption 2 delivered a cinematic trailer so rich it felt like watching a Western film unfold.

Launch Trailers: Perfect for when your game is ready to hit the world. It's the final push to get everyone excited. Spider-Man 2 nailed this with a launch trailer that blended gameplay and story for the ultimate send-off.

Part 2. Step-by-Step: How to Make a Game Trailer That Grabs Attention

Once you've picked the type of video game trailer that fits your game best, it's time to roll up your sleeves and start building it. That said, making a trailer that actually gets noticed takes more than just throwing clips together. You need a game trailer creator that makes the whole process feel less like work and more like play.

Meet Wondershare Filmora. This powerful editor gives you everything you need to learn how to make a game trailer that looks epic, flows smoothly, and keeps viewers locked in from the first second.

create video game trailer with filmora

Here's why Filmora is the perfect gaming trailer maker to help you create a trailer that looks professionals and feels fun to make:

  • Creative Trailer Templates: You don't have to start from scratch. Filmora offers a wide range of game trailer-specific templates, letting you dive straight into editing with a look and feel that matches action, fantasy, horror, or any other game genre—without the stress.
  • Essential Editing Features: Everything you need to build a high-impact trailer is built right in. From Fast Cut & Rhythm Sync (perfect for matching battle scenes to music), to Speed Ramping, Color Grading, Animated Text, and Audio Ducking—Filmora equips you with all the essentials for cinematic storytelling.
  • Creative Editing Tools: Make your trailer stand out with gamer-style effects like glitches, scanlines, and dynamic masking. Go next level with picture-in-picture for gameplay overlays, Ken Burns-style camera moves, 3D zooms, fire particles, and cinematic transitions worthy of a big-budget game reveal.
  • Advanced AI Features: Let AI handle the grind so you can focus on the action. Tools like scene detection and highlight extraction automatically pick out the most intense gameplay moments—ideal for high-energy teasers or epic cutscene trailers.
  • Easy Sharing: When your game trailer is ready, export and upload directly to YouTube, TikTok, or Instagram without leaving the app. It's quick, easy, and made to impress your fans right where they are.
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With all these cool tools, figuring out how to make video game trailers turns into something you'll actually enjoy. And the best part? Filmora works on both desktop (Windows and macOS) and mobile (Android and iOS), so you can edit your trailer anytime, anywhere.

Not to mention, Filmora won't burn a hole in your wallet. You can test things out with the free version and upgrade only if you're ready. So, let's start now and learn how to make a gaming trailer with Filmora. Just follow along with this guide to kick things off:

01of 06Open Filmora and start a new project

After installing the latest version of Filmora, open it up and click on "New Project" to get started. You'll jump straight into the main editing screen.

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02of 06Bring in your clips or pick a template

Next, bring in your gameplay clips by clicking "Import". If you want to speed things up, try Filmora's Scene Detection to automatically break your footage into clean, separate scenes by spotting the shot changes for you.

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use scene detection for picking scenes

Or, if you'd rather skip the manual work, head over to the "Templates" tab, type "Trailer" in the search bar, and you'll see a bunch of game trailer templates ready to go. Pick your favorite, drag it to the timeline, and you're ready to start editing.

use game trailer template in filmora
03of 06Customize the template

Now, click on the "9 items to be replaced" message in the timeline. Go through each placeholder and swap them with your own game clips.

replace clips with your own

Then hop over to the right panel and click on "Text" to customize it. Add fun details about your game, like who made it, past projects, voice actors, or anything that builds excitement. When everything looks good, hit "Expand" on the timeline and watch your trailer start to take shape.

edit text on the template
04of 06Add that cinematic look

As you can see, your gaming trailer is almost set, complete with smooth transitions, cool visuals, and background music. To take it up a notch, try using Filmora's AI Color Palette to boost the overall look. Just head to the right-side panel, click on "Color", go into "Basic", and switch on the "AI Color Palette" option. You can pick from the existing reference images or upload your own. Then tweak the strength and adjust the skin tones to match your style.

apply ai color palette feature

While you're at it, don't forget to throw in some animated text to make things feel more dramatic. Click on the "Titles" tab, choose "Title Effects", and find one that fits your vibe. Drop it into the right spot on the timeline, then fine-tune the size, font, and position using the panel on the right.

add animated title text from library
05of 06Apply effects, add transitions, and create music

Now it's time to give your trailer some extra style with cool video effects. Head over to the "Effects" tab, click on "Video Effects", and browse through options like glitch, scanlines, dynamic masking, picture-in-picture, and more. Drag your favorites into the timeline where they work best, then adjust the intensity in the settings panel on the right.

apply video effects from library

You can also add more transitions to your trailer by going to the "Transitions" tab and checking out the cinematic transitions available. Use the search bar to quickly find the perfect ones and drop them into the timeline to make your trailer flow even better.

add cinematic transitions from library

Also, most game trailer templates in Filmora already include background music. But if it doesn't quite match your vibe, you can create your own. Go to the "Audio" tab, choose "AI Audio", then hit "AI Music". Pick your mood, genre, and theme, and click "Generate". When your custom track is ready, swap out the old audio and drop your new one into the timeline.

Next, head over to the property panel to fine-tune your music. You can adjust the volume, fade it in or out, or even use audio ducking to lower the background music when someone's talking so everything sounds clear and balanced.

create custom music using filmora ai
06of 06Save it and show the world

When you're all set with the editing, click "Export" in the top right corner. Pick "Local" to save the trailer to your device, or choose "Social Media" if you're ready to share it online. Before wrapping it up, make sure to double-check the title, description, format, and resolution so everything looks exactly how you want it.

export and share your trailer video
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Part 3. Tips to Share and Promote Your Trailer Like a Gamer Marketer

As you can see, learning how to make a video game trailer with Filmora is pretty easy, effective, and can be a lot of fun! That said, making a cool trailer is just the beginning. The real win is getting people to actually see it. And that means thinking like a gamer and a marketer at the same time.

Scroll down for some clever, gamer-approved tips to promote your trailer and get it the attention it deserves.

promoting your trailer to gain tractions
  • Post It Where Players Hang Out: Upload your video game trailer to YouTube, TikTok, Reddit, itch.io, and your Steam page. Each platform has its own vibe, so take advantage of them all.
  • Build Hype Early: Share behind-the-scenes clips before the full trailer drops. A little tease can go a long way to get people curious.
  • Team Up With Gaming Creators: Reach out to streamers or gaming influencers who might love your game. A shoutout from them can boost your trailer big time.
  • Use The Right Tags: Throw in the right hashtags and tap into gaming communities to make your trailer easier to find. Visibility is everything.
  • Make It Mobile-Friendly: Add subtitles and create a vertical version of your trailer for TikTok, Instagram, and mobile platforms. Don't miss out on the swipe-happy crowd.

Conclusion

If you want to get players buzzing about your newest video game, dropping a trailer is a no-brainer. So, this guide shows how to make video game trailers using one of the top gaming trailer makers out there. Wondershare Filmora. We also shared some fun tips on how to promote your trailer and get it seen by the right crowd.

Once you try it, you'll see that learning how to make a video game trailer is actually super simple. Filmora gives you tons of game trailer templates, so you're never stuck staring at a blank timeline. On top of that, you can level up your edit with its creative features and massive media library. With Filmora, making your game look legendary is just part of the fun.

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James Hogan
James Hogan Jun 18, 25
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